Service Excellence can be described as the intentional and systematic approach to ensuring that internal and external customers/clients have positive service experiences that allow them to meet their desired objectives. Service excellence professionals ensure that systems, policies and services are designed to meet the needs of the customer and the process benefits from their feedback. Profession titles in this group include, but are not limited to, Customer Care Officer, Customer Service Monitoring and Evaluation Officer, Customer Service Monitoring and Evaluation Manager, Customer Care Manager and Customer Service Director.