CORE
COMPETENCIES
PROFESSIONAL PATHWAYS / TECHNICAL COMPETENCIES
CORE VALUES
GOJ
Competency
Model
Media Content Planning, Monitoring and Analysis

The process of researching, developing, editing, combining, and monitoring contents that suit different media and audiences to meet the strategic objectives of the organisation.

Return to Government Communication
6 Technical Competence
books
Writing
books
Media Content Planning, Monitoring and Analysis
books
Knowledge of Publishing Laws and Regulations
books
Public Speaking
books
Event Planning
Professional Bands
Level 1 Essential
  • Conducts basic research and analysis of published and broadcasted information.
  • Prepares simple media content that addresses the needs of the relevant audiences.
  • Formats, filters, and combines original sources of content for diverse audiences with various contexts.
  • Manages and updates information and engages with users on social media sites.
  • Manages and maintains databases, information catalogues and web resources.
  • Provides access to media content in line with established policies and procedures.
  • Adheres to security procedures when storing, transferring, or disposing of media content.
  • Creates and edits media content of medium complexity.
  • Adapts the content message and style of delivery, including translation and localisation for various audiences.
  • Develops and designs informational material such as brochures, newsletters, flyers and posters for internal and external consumption.
  • Monitors proactively local and international media using various tools and keep managers informed on key issues.
  • Contributes to the formulation of internal and external communications policies and protocols.
  • Plans and supervises the production of education and other materials/publications.
  • Implements public education and communications programmes to ensure the public is informed and knowledgeable about the organisation.
  • Creates and edits media content.
  • Reviews developed content for originality, accuracy, and compliance with broadcasting, print, and publication laws and regulations.
  • Develops communication initiatives for radio, television and print media.
  • Monitors and assesses feedback and devises corrective strategies as requested.
  • Implements communication strategies for the organisation.
  • Develops press releases and interviews with all types of media to educate stakeholders and the public on policies, procedures and activities.
  • Develops and ensures policies, procedures and guidelines for the appropriate use of media content.
  • Develops and implements communication strategies to monitor and manage risks to exposure of confidential information on the organisation.
  • Plans and oversees the implementation of public education and communications programmes such as presentations, consultations, exhibitions, talks and features, etc.
  • Establishes, updates, and ensures the implementation of processes and technologies that support the collecting, managing, and publishing media content.
  • Provides communication leadership, advice and support to all programmes undertaken by the organisation.
  • Develops and ensures effective communication strategies.
  • Analyses potential new products/media to enhance the communications work of the organisation.
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